About
Rose PR is a Scandinavian hospitality PR and positioning agency working with hotels, retreats and hospitality brands across the Nordic market.
We help international hospitality brands define how they should be perceived, positioned and communicated within Scandinavia - culturally, editorially and strategically.
Our work sits at the intersection of market positioning, storytelling and carefully curated visibility. From independent boutique hotels to luxury retreats and design-led hospitality concepts, we shape narratives that resonate with Scandinavian media, travellers and industry audiences alike.
With a background spanning hospitality, editorial media and strategic communication, Rose PR offers a deeply local understanding of a market that is often approached broadly, but rarely understood in depth.
We believe visibility is strongest when rooted in clarity, cultural relevance and long-term brand identity.
Positioning before publicity.
PR with purpose
What makes Rose PR unique?
Where positioning meets PR.
Rose PR was founded on the belief that visibility alone is not enough.
For hospitality brands to resonate in the Scandinavian market, they need both:
clear positioning — and the right visibility.
With more than a decade of experience in hospitality, we work at the intersection of strategy, storytelling and media relations, helping brands translate their identity into a Nordic context.
As Hotel Editor at Falstaff Nordics, founder Regitze Cecilie Rosenvinge brings a strong understanding of what defines relevance within Scandinavian hospitality and media — and how to access it thoughtfully.
We believe in precision over volume, and in building visibility that reflects a brand’s true identity.